Digital Marketing in Health Submitted by escs on 5 November 2021 CourseCommunication and Marketing in the Pharmaceutical IndustryScientific area EPM Advertising and Marketing Hours84ECTS3Responsible ProfessorBruno BritoTeaching Staff: Bruno Brito Objectives To understand the challenges that new technologies pose in the field of Health Marketing, recognizing the nature and impact of these changes — both past and ongoing — on consumer behavior.
