1. Understand the relevance of case studies in the effective planning and management of Public Relations (PR) projects

2. Develop the ability to analyze and interpret PR cases in a comprehensive, relevant and with critical sense.

3. Develop the capacity for debate on the situations under consideration

4. Be able to identify key aspects of case studies as an example and inspiration for strategic planning of specific PR projects

5. Develop the ability to plan and manage the implementation of case resolution solutions from the perspective of PR project management

6. Know and understand case studies in PR from different sectors of activity and from different points of view of PR sub-disciplines

7. Know how to write a case study and present it

8. Develop the ability to present and propose PR approaches based on case studies that legitimize them

9. Gain agility and structure in strategic thinking in PR