O1: Demonstrates ability to synthesize and apply information gathered with autonomy and innovation.

O2: Applies a model to develop a strategy to a particular situation and can produce a communication plan.

O3: Applies research tools on engaging the organization and gather information relevant to the communication strategy.

O4: Operationalizes correctly PR process in four stages.

O5: Can build tools and communication actions aligned with a communication strategy.

O6: Applies knowledge of PR adapted to the situation and sector that is working about.

O7: Can build a communication plan targeted towards the media.

O8: Know how to plan and implement an event

O9: Know and realize the importance and the specificities of Business Protocol applying it to the implementation of communication plans developed.