Able to make an analytical and critical reading of the proposed challenges.

Thinking strategically.

Able to gather relevant information to the preparation of a communication plan and integrate it pertinently in a communication proposal.

Show feasible solutions, appropriate to the target, in line with the objectives and measurable.

Increase the capacity of developing and presenting communication plans in a suitable format to the labor market, where the academics teaching should become a business language.

Having the ability to sustain in a logical form, the strategic options adopted in the preparation of a communication plan.

Develop a sense of the importance of two basic vectors: the cost and the return of investment.

Present logical metrics for assessing results of communication plans.

Getting fit and integrate the communication plan in the institution's strategy or product.