ESCS, in partnership with Sonae MC, PSE, SAS, Kraz Data Solutions, GroupM and YData, presents the new post-graduation course in Marketing and Data Science.
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ESCS, in partnership with Sonae MC (Sonae Group), PSE (Statistical Products and Services), SAS (Analytics, Artificial Intelligence and Data Management), Kraz Data Solutions, GroupM and YData, presents a new post-graduation programme in Marketing and Data Science. This course brings the academy closer to the needs of the business world, combining the theoretical/conceptual and the practical/experiential dimensions in a single programme.
This course was created to meet the needs for knowledge and skills in the areas of analysis, treatment and interpretation of large sets of consumer-generated data.
This course consists of two semesters (60 ECTS) and awards a Post-Graduation Diploma in Marketing and Data Science. The course structure is composed of 10 (ten) core and 2 (two) optional subjects.
Course coordination:
Coordinator: João Ferreira do Rosário
Sub-coordinator: Madalena Santo
NOTE:
The post-graduation course in Marketing and Data Science is taught in Portuguese.
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