Through the course of Brand Copywriting we aim to highlight the role of Brand Copywriter and explore the various stages and processes in which writing and its applications play an essential role in Brand Communication and content production for various platforms, whether offline or digital.

Always starting with Brand Purpose, Brand Voice, Tone of Voice and Brand Personality and passing by Brand Manifesto, TV Script, Radio Script, email or Social Media Content, there's a whole world of variables to which Copywriting principles and techniques apply.

At the end of the course unit, students should not only be able to recognize the various tools/plattforms, but also know the basical and pratical foundations for a set of copywriting tasks/skills.