SUSTAINABLE YOUTH TOURISM: IDENTIFICATION OF CLUSTERS IN GENERATION Z
Sustainable Youth Tourism: Identification of Clusters in Generation Z project belongs to Research Line 2 — Communication, Strategies and Creativity.
Synopsis: The project focuses more on Generation Z and advocates three objectives: 1) to characterize Tourist Z, from the point of view of its guiding values; 2) identify Z Tourists profiles, as current and future targets of differentiated tourism strategies; 3) confirm, in the light of the identified profiles, the existence of market segments more associated with sustainability values and, consequently, more prone to the search for sustainable tourist offers. To identify the different profiles, two dimensions will be used: “guiding values” and “meanings” attributed to tourist travel.
Fund: Polytechnic of Lisbon (IPL)
Coordinator: Prof. PHD João Rosário (jrosario@escs.ipl.pt)
Project Status: Active
Partners:
Citur: Centro de Investigação, Desenvolvimento e Inovação em Turismo
Escola Superior de Hotelaria e Turismo do Estoril
Instituto Politécnico de Setúbal – Escola Superior de Ciências Empresariais
Turismo de Portugal, I.P.
Universidade do Algarve
Results:
• Communications:
Machado, A.; Calisto, M.; Rosário, J.; Gustavo N.; Andraz, G. & Carvalho, L. (2021, October). Motivations for Traveling in the Near Future, Generational Differences. XIII International Tourism Congress, Estoril Higher Institute for Tourism and Hotel Studies (online), Estoril, Portugal.
Rosário, J.; Gustavo N.; Machado, A.; Calisto, M.; Carvalho, L. & Andraz, G. (2021, July). Generation Z: Insights into Travel Behavior. ICSTM 2021: XV International Conference on Sustainable Tourism Management (online). Estocolmo, Suécia. Disponível em https://publications.waset.org/abstracts/search?q=Generation+Z%3A+Insights+into+Travel+Behavior