MEDIUM COMPANIES AND CORPORATE COMMUNICATION
Medium Companies and Corporate Communication project belongs to Research Line 2 — Communication, Strategies and Creativity.
Synopsis: The aim of this project is to understand the practices and needs of SMEs, which represent 99.9% of the Portuguese business fabric, in terms of institutional communication/public relations. The theoretical line of investigation is pragmatist in nature and the population under analysis are ANPME (National Association of Small and Medium Enterprises) members in the agricultural, industrial, and tourism sectors.
Fund: Polytechnic of Lisbon (IPL)
Coordinator: Prof. PHD Mafalda Eiró-Gomes (agomes@escs.ipl.pt)
Project Status: Concluded
Results:
• Communications:
Eiró-Gomes, M., & Raposo, A. (2020, abr, 23-24). The role of PR in constructing trust in SMEs in Portugal. Comunicação a apresentar na 15ª Edição do Congresso da Associação de Investigadores em Relações Públicas (AIRP), Cádiz, Espanha. (Congresso cancelado). URL: http://hdl.handle.net/10400.21/11898
Eiró-Gomes, M., & Raposo, A. (2020, jul, 03-04). Just plain Public Relations. Comunicação apresentada no 27th International Public Relations Research Symposium – BledCom 2020, Bled, Eslovénia. URL: http://hdl.handle.net/10400.21/11899
Eiró-Gomes, M., & Raposo, A. (2020). A “naturalistic” approach to Public Relations. Comunicação a apresentar na Conference “Evolutionary perspectives on Public Relations, Strategic Communication, and Organizational Communication: an interdisciplinary Conference”, University of Vienna, Viena, Áustria. URL: http://hdl.handle.net/10400.21/11900
Raposo, A., & Eiró-Gomes, M. (2020). A long way (camino) to go: Public Relations in portuguese B2B small enterprises. Comunicação a apresentar no EUPRERA Annual Congress 2020, University of Vienna, Pamplona, Espanha. URL: http://hdl.handle.net/10400.21/11901
Eiró-Gomes, M., & Raposo, A. (2020). The PR function in portuguese SME: betwixt suspicion and curiosity. Comunicação a apresentar no World Public Relations Fórum 2020, Auckland, Nova Zelândia. URL: http://hdl.handle.net/10400.21/11902