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Marketing and New Technologies
Submitted by escs on 17 August 2023
Scientific area

EPM

Advertising and Marketing

Hours
2
ECTS
5
Responsible teacher
Teachers who teach
Objectives

Technological advances have allowed companies to create more personalized and relevant marketing experiences for consumers, while automating marketing processes/functions. Companies that adapt and take advantage of these new technologies have the opportunity to stand out in an increasingly competitive market.