+LONGE: CONSUMPTION AND AGEISM: EXPECTATIONS, CULTURAL MEANINGS, AND STEREOTYPES IN ADVERTISING FOR SENIOR CONSUMERS
+LONGE: Consumption and Ageism: Expectations, Cultural Meanings, and Stereotypes in Advertising for Senior Consumers project belongs to Research Line 2 — Communication, Strategies and Creativity.
Synopsis: Adopting a cross-cultural perspective and employing a mixed-methods research approach, this project aims to examine the relationship of seniors (60+) with information and communication technologies and advertising, as well as to analyze their consumer journey in different cultural contexts (Iberian and North American).
Coordinator: Sandra Miranda
Funding: project funded by the Polytechnic Institute of Lisbon (IPL)
Project Status: Active
Research Team:
Ana Cristina Antunes (ESCS-IPL)
Jorge Veríssimo (ESCS-IPL)
Maria do Rosário Correia (ESCS-IPL)
Sydney Chinchana (Akron University, EUA)
Macarena Cuellar (Extremadura University, Espanha)
Partners:
Rutis – Rede de Universidades Seniores
Ação Cost (European Cooperation in Science & Tecnology) 221107 – Work Inequalities in later life redefined by digitalization
Junta de Freguesia de Benfica
Universidade da Extremadura, Espanha
Universidade de Akron, EUA