To promote the understanding of 3 systems:

ECONOMICAL, ENTREPRENEURIAL AND INFORMATION MARKET SYSTEM Public, audiences and study of the market system and the industrial organization model; Economy, management, technology, telecommunications, innovation and media convergence; Property focus, internal pluralism, external pluralism and voice diversity.

REGULATORY SYSTEM, STATE AND PUBLIC POLITICS Ethics, social responsibility, accountability and content professionals¿ practices; State's funding and policies for the media and creative industry in an international frame; Regulation and self-regulation in media and commercial communication in Portugal and Europe.

WORLD SYSTEMS, INTERNATIONALIZATION AND GEOPOLITICS OF THE MEDIA Journalistic organizations, global/local challenges of journalism in the world and digital economy; Communication¿s globalization, journalism and internationalization of news organizations; Dynamics in international media groups, new operators and world geopolitics.