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Strategic Planning Communication Workshop
Submitted by escs on 3 November 2021
Scientific area

EPM

Advertising and Marketing

Hours
3
ECTS
5
Responsible teacher
Teachers who teach
Objectives

This discipline aims to substantiate and develop, in theoretical and practical terms, the concept and methodologies of Strategic Planning applied to marketing communication, through demonstration of the interdependence between Marketing and Communication strategies.   Pretend to develop the students ' strategic reasoning, leading them to realize, in the overall communication strategy, the appropriate responses (strategic decisions) to the pre-defined goals at the level of marketing and communication.