Business-to-Business: Beyond Business Communication (B2B-BBC)

Business-to-Business: Beyond Business Communication (B2B-BBC) project belongs to Research Line 2 — Communication, Strategies and Creativity.

Synopsis: Following applied research, this project aims to understand the role of the strategic communication within the relationship management of the national B2B exporting companies with their stakeholders, after the pandemic. Moreover, an action plan will be designed, in order to empower the knowledge in the communication field of the companies.

Coordinator: Prof. PHD Ana Raposo (araposo@escs.ipl.pt)

Project Status: Concluded

Partners:

SayU Consulting – Evoke Network
AICEP Portugal Global

Results:

• Publications:

Raposo, A; Gonçalves, M.; Vieira, J. (2022). InterComm Report B2B: The way forward 22>>23. Projeto B2B: Beyond Business Communication, uma parceria da Escola Superior de Comunicação Social do Instituto Politécnico de Lisboa (ESCS-IPL) e da SayU Consulting. )http://hdl.handle.net/10400.21/15246)

Raposo, A; Eiró-Gomes, M.; Gonçalves, M.; Silvestre, C. (2021). InterComm Report – B2B Communication Trends in Global Businesses. Projeto B2B: Beyond Business Communication, uma parceria da aicep Portugal Global, Escola Superior de Comunicação Social do Instituto Politécnico de Lisboa (ESCS-IPL) e SayU Consulting – Evoke Network. (http://hdl.handle.net/10400.21/13323)

• Communications:

Raposo, A & Gonçalves, M. (2021, mar, 01-02). Business to Business (B2B): Beyond Business Communication. Paper presented, Online, at International Meeting on Business, Institutions and the New Normal, Fundación Camilo Prado, Madrid, Espanha. (https://repositorio.ipl.pt/handle/10400.21/13001)

Raposo, A & Gonçalves, M. (2021, mar, 25-27). Business-to-Business (B2B) companies: how strategic communication can be the way to increase the competitiveness in a pos-covid world. Paper presented, Online, at International Academy of Business Disciplines, University of North Florida, Florida, United States of America.

Results Presentation Session of InterComm Report – B2B Communication Trends in Global Businesses.:

Session available at: https://www.youtube.com/watch?v=v_dmnEg9Vbc & t=111s