SENIORS IN NETWORKING, ENGAGEMENT, AND DIGITAL LITERACY
Seniors in networking, engagement, and digital literacy project belongs to Research Line 2 — Communication, Strategies and Creativity.
Synopsis: This project aims to strengthen scientific production in the area of digital literacy and communication for seniors, bearing in mind not only its added value to the academic, professional, and business community but also in the way it fosters cooperation between science and citizens – reinforcing the role of citizen science.
Fund: Polytechnic of Lisbon (IPL)
Coordinator: Prof. PHD Sandra Miranda (smiranda@escs.ipl.pt)
Project Status: Active
Partners:
Academia Sénior de São Domingos de Benfica
APODEMO, Associação Portuguesa de Empresas de Estudo de Mercado e de Opinião
APAN, Associação Portuguesa de Anunciantes
40+Lab
Results:
• Publications:
Antunes, A. C., Miranda, S. & Gama, A (2022). The (not) so secret life of senior social media influencers An analysis of the top five 'granfluencers', on Instagram. ICIEM proceedings, n3, UA - Editora Universidade de Aveiro.
Carrillo-Durán, V. Ruano-López, S., Fernandéz-Falero, M., & Trabatela-Robles, J. (2022). Compreender como os baby boomers utilizam a internet e os média sociais para melhorarem o seu engagement com as marcas. Comunicação e Sociedade, 41, 261-284. Tradução de Sandra Miranda
Miranda, S. Antunes, A. & Gama, A. (2022). Challenging old paradigms about ageing and social networks: seniors as social influencers. In Pocinho, R., et al., Novos Paradigmas de Envelhecimento, 35-49, Madrid: ANGS.
Miranda, S. Antunes, A. C. & Gama, A. (2022). A different type of influencer? Examining Senior Instagram Influencers Communication. Proceedings of the 9th European Conference on Social Media.
Miranda, S., Antunes, A., Gama, A., Di Fatima, B., & Machado, A.T. (2021). Navegar por redes nunca antes navegadas: motivações e engagement dos seniores ibéricos . Texto Livre: Linguagem e Tecnologia, Belo Horizonte-MG, v. 15, p. e33366. DOI: 10.35699/1983-3652.2022.33366.
Antunes, A. C., Gama, A. & Miranda, S. (2021). Can Facebook Support Senior’s Consumer Decision Process? A qualitative Study. Proceedings of 8th European Conference on Social Media.
Miranda, S. & Antunes, A. (2020). Golden Years in Social Media World: Examining Behavior and Motivations, In Patrick Wamuyu (Ed.), Analising social media consumption. IGI Global http://hdl.handle.net/10400.21/10661
Gama, A., Antunes, A. C., Miranda, S. E Machado, A.. T. (2020) The role of senior universities in promotion of digital literacy: The Portuguese and Spanish seniors perspective. Proceedings of the Ageing Congress 2020, 3º Congresso Internacional sobre Envelhecimento, Springer.
Miranda, S, A., Machado, A. T., Antunes, A, & Gama, A. (2020). Age 2.0: motivations and brand engagement. Proceedings of the 7th European Conference on Social Media (ECSM). https://repositorio.ipl.pt/handle/10400.21/12024
• Communications:
Antunes, A- C. & Miranda, S. (abril, 2023). Older Portuguese celebrities on Instagram: A snapshot of their strategies and communication practices. VIII Congresso Internacional, Comunicación Y Pensamiento. online.
Miranda, S. (2022). "Seniores e vulnerabilidade digital". Mesa-redonda, Riesgos, Amenazas Y brechas generacionales em la sociedad, II Congresso Internacional de Vulnerabilidad y Cultura Digital, Universidade San Pablo Ceu. Madrid, 6-7 de outubro.
Miranda, S. & Antunes, A. C. (2022). Representação dos seniores na publicidade. Let s talk about ageing. Congresso Multidisciplinar sobre envelhecimento. ISSSP, Porto, 11-14 novembro.
Antunes, A., Miranda, S. & Gama, A. (2022). The (not so) secret life of senior social media influencers: An analysis of the top five 'granfluencers', on Instagram. International Conference of Innovation and Entrepreneurship in Marketing and Consumer Behavior. Aveiro, 1 de julho, online.
Miranda, S. Antunes, A. C. & Gama, A. (2022). A different type of influencer? Examining Senior Instagram Influencers Communication. 9th European Conference on Social Media, 12 de maio, online.
Miranda, S. Antunes, A. C. & Gama, A. (2022). Some insights on the personification of Facebook by Iberian older users. Poster 9th European Conference on Social Media, 12-13 de maio, online.
Miranda, S.; Antunes, A. & Gama, A. (2021). Challenging old paradigms about aging and social networks: Seniors as social influencers. Aging congress2021, Novos paradigmas de envelhecimento, 25 de setembro, online.
Antunes, A- C, Miranda, S. Machado, A. T, Gama, A. Correia, C. & DiFátima, B. (2021). Networked seniors: New and old forms of socialization in the Internet Age. Meeting Digital Culture and Communication. 8th European Communication Conference (ECREA), september 8. online.
Antunes, A.C., Miranda, S. & Gama, A. (2021). Can Facebook support seniors’ consumer decision process? A qualitative study. 8th European Conference on Social Media. online.
Miranda, S., Antunes, A.C. & Gama, A. (2021). When Old is New! Seniors as Digital Influencers. Poster. 8th European Conference on Social Media. online.
Antunes, A. C., Miranda, S., Gama, A. & Di Fatima, B. (2021). Literacia digital dos seniores ibéricos: Um estudo exploratório. XI Congresso Portugues de Sociologia, mesa Dinâmicas Populacionais, gerações e Envelhecimento, XI Congresso Português de Sociologia, 29 de março, online.
Lopez, S., Trabatela-Robles, J., Falero, M. & Durán, V. (2021). Investigación sobre el uso de los seniors de las redes sociales, Congresso Internacional Comunicación Y Pensamiento, 28 Abril, online.
Gama, A., Antunes, A. C., Miranda, S. E Machado, A.. T. (2020) The role of senior universities in promotion of digital literacy: The Portuguese and Spanish seniors’ perspective. 3º Congresso Internacional sobre Envelhecimento, 21-22 de setembro. Conferência virtual.
Machado, A. T., Fatima, B., Gama, A, Antunes, A. C. & Miranda, S. (2020). Facebook and portuguese seniores well being. Workshop: Aging in a networked society. Older people, social networks and well-being, 25 de setembro, Conferência virtual.
Miranda, S, A., Machado, A. T., Antunes, A, & Gama, A. (2020). Age 2.0: motivations and brand engagement. Proceedings of the 7th European Conference on Social Media (ECSM), July 2-3, virtual conference.