This course has been designed to provide students with the necessary skills to act as product manager in order to achieve the marketing objectives under several market conditions.At the end of the course the student should be able to: -
Know and act as a product manager considering the marketing-mix variables presented in the course;
- Define and implement product strategies, product / market / lining and other relevant strategies; -
Develop and implement pricing strategies and promotions taking into account the consumer, competition, costanalysis and financial goals, the experience curve and product life cycle;
- Define alternative strategies under several market conditions.
At the end of the curriculum unit the student should be able to:
Knowing and performing the roles of the product manager with regard to the marketing-mix variables taught in the curriculum unit;
Formulate and implement product, product / market strategies, linha/gamma and other relevant product-related strategies;
Define and implement price and promotional strategies taking into account the consumer, competition, cost analysis and financial goals, the experience curve and the product lifecycle;
Formulate alternative strategies depending on the different markets and market contexts.