Develop processes and methods for data collection and analysis, as well as perform a Marketing audit on a business area, company, brand, product or service, customers, consumers and competitors.
At the end of the UC, students should be able :
to build, develop and explore information models for decision support in marketing; to develop planning methodologies;
to master the techniques of analysis and develop analytical skills to evaluate the internal and external environment of a business unit;
to develop a marketing plan diagnosis in terms of structure and content;
to progress from theory to practice.
In the end, the student must have acquired the following competencies:
Build, develop, and exploit information models for decision support in marketing;
Develop planning methodologies;
Dominar the analysis techniques and develop critical capabilities for evaluation of the internal and external engaging of a business unit;
Realize market studies with a view to contextualized consumer / consumer analysis.