ESCS, in partnership with Sonae MC, PSE, SAS, Kraz Data Solutions, GroupM and YData, presents the new post-graduation course in Marketing and Data Science.
ESCS, in partnership with Sonae MC (Sonae Group), PSE (Statistical Products and Services), SAS (Analytics, Artificial Intelligence and Data Management), Kraz Data Solutions, GroupM and YData, presents a new post-graduation programme in Marketing and Data Science. This course brings the academy closer to the needs of the business world, combining the theoretical/conceptual and the practical/experiential dimensions in a single programme.
This course was created to meet the needs for knowledge and skills in the areas of analysis, treatment and interpretation of large sets of consumer-generated data.
This course consists of two semesters (60 ECTS) and awards a Post-Graduation Diploma in Marketing and Data Science. The course structure is composed of 10 (ten) core and 2 (two) optional subjects.
Course coordination:
Coordinator: João Ferreira do Rosário
Sub-coordinator: Madalena Santo
NOTE:
The post-graduation course in Marketing and Data Science is taught in Portuguese.
