OBSERVATORY OF HEALTH AND BEAUTY ADVERTISING
Observatory of Health and Beauty Advertising project belongs to Research Line 2 — Communication, Strategies and Creativity.
Synopsis: The project embodies the creation of an Advertising Observatory which aims to assess the adaptation of advertising to social trends, namely the growing concern with health linked to food and beauty. In particular, it is intended to study the advertising of food and beauty products whose appeals are centered on health values, as well as the adaptation of the advertising messages of these product categories to new content and media.
Fund: Polytechnic of Lisbon (IPL)
Coordinator: Prof. PHD Jorge Veríssimo (jverissimo@escs.ipl.pt)
Project Status: Concluded
Partnerships:
Associação Portuguesa de Anunciantes
Results:
• Communications:
David, A., Medeiros, C., Rosário, C., Barros, J., Rosário, J., Veríssimo, J. (2019, Novembro). Que publicidade é divulgada pelas marcas de Saúde e Beleza em Portugal?. XI Congresso da SOPCOM. Universidade da Madeira, Funchal, Portugal. [Consultar]
Veríssimo, J., Medeiros, C., Rosário, J., Barros, J., David, A., Correia, M. (2019, Novembro). Publicidade das Marcas de Saúde e Beleza em Portugal. Congresso Ibercom 2019. Pontifícia Universidad Javeriana, Bogotá, Colômbia.
• Publications:
Veríssimo, J., Medeiros, C., Rosário, J., Barros, J., David, A., & Correia, M. (2020). Publicidade das marcas de saúde e beleza em Portugal: Os apelos e os argumentos centrados nos valores da saúde. In Proceedings of the II Congreso Internacional de Estudios Culturales Interdisciplinares. Culturas locales, culturas globales (pp.47-57). Ommpress, Madrid, Espanha. http://hdl.handle.net/10400.21/12374