Objectives
Foster the development of written and spoken English skills, while enabling students to develop necessary working skills in marketing and advertising.
Skills
In this curricular unit, we focused on achieving a single general goal. Thus, all specified skills contribute to achieve this overall goal, which includes oral and written expression and comprehension skills:
• oral skills: negotiation processes (to argument and counter argument), marketing and advertising presentations, reviews of scientific articles;
• writing skills: strategic marketing and advertising documents (marketing plan and communication plan), and summaries of scientific articles;
• critical thinking skills: analysis of articles, case studies and oral presentations.