What is a brand? What is it for and what is his value? Understanding what a briefing is and what are the aspects to take into account in the creation and development of a Branding project.

Strategic Framework:

- Positioning and tone and how it influences the creative process.

- The main models of systematization of a brand and brand architecture.

- Difference between restyling and rebranding.

- How a brand influences the public (internal and external) and what is its future in an increasingly digital world.

- Different components in the Branding work (Logo/symbol/visual identity/typography/etc).

- Analysis of brands and their heritage in visual terms in order to enable students to understand what is a complete Branding process.