It is intended to empower students to mobilize knowledge with a view to addressing the management and activation of brands. For the exercise of this competence three major objectives concur:

The knowledge of the context and concepts of Brand Image, Brand Identity and Branda Attitude.

The knowledge of the context and concept of brand activation.

The knowledge of the objectives and measurement of the effectiveness of brand activation.

The knowledge of the brand creation, activation and management methodology.

The knowledge of the brand customer journey.