Students should:

- Develop a critical reflection on the nowadays marketing concept and its variables in the Pharmaceutical Sector; .

- Analyze market opportunities and optimize the company's commercial actions;

- Integrate the marketing in the business management strategy, being able to analyze the market, product plans, price, placement and promotion;

- Understand the importance of marketing in the strategic orientation of modern organizations and its application in the Pharmaceutical Industry;

- Progress from theoretical knowledge to the practical knowledge, being able to develop a marketing plan for the Pharmaceutical Sector.