In this curricular unit students will autonomously gain strategic knowledge and design solutions based on the information they have gathered and analyzed in the first laboratory, with the guidance of the teaching staff. Using the Coolhunting method, students will add readings about national and international creative signs. The objective is to develop idea-formation processes to inform the development of strategies and the prototyping of solutions capable of supporting the urban cultural and creative tissue, as well as designing better responses to the identified challenges. For that to happen, in a context of culture strategic management, students experiment with the production of different management objects and the communication of trends in an applied way.