This curricular unit aims, from a perspective of proximity with the reality of the sector, to monitor individual or group projects (tutoring), as well as to analyze case studies that allow the application of an observation and practical approach at the level of implementation and evaluation of ideas and businesses, including the launch of creative and digital products and services. The sharing of students’ experiences with specialists and other renowned professionals in the creative sector will be given a special attention, through seminars and study tours to relevant institutions in the cultural and creative area, including media organizations and companies.