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Innovation and Creativity in Communication
Submitted by escs on 4 November 2021
Scientific area

EPM

Advertising and Marketing

Hours
2
ECTS
5
Responsible teacher
Teachers who teach
Objectives

Promote new perspectives and reflection concerning the key factors of creativity.

Training professionals with an entrepreneurial spirit, developing skills of proactivity, creativity and innovation with qualitative focus.

Explore working synergies in multi-functional teams to answer modern creative advertising challenges.

Create and execute a professional portfolio.