The audiovisual and multimedia as generating symbolic values and identity construction. The production of audiovisual and multimedia products on a corporate identity and branding context. The corporate image and brand image and perception of the different elements of Organizational Identity. Research, analysis and construction of a corporate identity program, Understanding the broad concept of identity as a fictional narrative of the entity; Understanding latitude intervention narrative identity of the field at the various interfaces that express the entity; Understanding the role of identity design in building brands and their expression, creation, planning and management of identity elements.