Present a high level knowledge in Public Relations both theoretical and empirical, which denotes specific skills in the general scientific field and in its particular theoretical aspects. Develop creative and innovative theoretical approaches to deal with empirical communication problems and/or opportunities that enable students to submit a dissertation, a project or an internship report. Develop deductive and critical thinking. Carry out an independent invrestigation with scientific and methodological rigor. Demonstrate proven writing skills, argumentative and oral presentation skills. Work experience at a post-grauate level.