Objectives
This course aims to deepen the knowledge acquired in Digital Marketing.
Based on the Web 2.0 the following issues will be addressed:
1) strategy formulation;
2) Integrated Communication;
3) Metrics.
This course aims to deepen the knowledge acquired in Digital Marketing.
Based on the Web 2.0 the following issues will be addressed:
1) strategy formulation;
2) Integrated Communication;
3) Metrics.