This course will allow students to: take account of the reality of a marketing department and the actions and decisions taken within the operationalization of the marketing strategy having as objective the leadership in a competitive market.

At the end of the course the student should be able to to understand the reality of a department of marketing, through the decision-making day-to-day regarding the marketing mix of a company in a competitive market, based on different activity reports and market studies, including in situations of "stress" associated with need for rapid analysis and decision making