Skip to main content
Strategic Marketing
Submitted by escs on 3 November 2021
Scientific area

EPM

Advertising and Marketing

Hours
3
ECTS
5
Responsible teacher
Teachers who teach
Objectives

This course aims to deepen the concepts and key variables of Strategic Marketing and improve the use of analysis, decision-making and strategic formulation methodologies.

At the end of the course the student will:

- Have in-depth skills in terms of strategic formulation in Marketing;

- Have improved analytical skills;

- Have developed skills in terms of diagnosis and decision making in Marketing.