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Creativity Advertising Lab
Submitted by escs on 16 August 2023
Scientific area

EPM

Advertising and Marketing

Hours
3
ECTS
5
Responsible Professor
Teaching Staff:
Course Unit Form:
Objectives

The pedagogical approach to creativity discusses the multifactor models and concepts for innovative ways of problem solving and explores the creative techniques more effective in the communication and advertising areas. Students are invited to engage in humancentric creative processes (design thinking mindset) and develop their individual and team creative skills to answer with innovative views and problem solver solutions to the communication challenges proposed, applying the best-suited creative techniques to each situation.