Understand the framework for Risk and Crisis Communication in Public Relations in practice while function of strategic management of the Organization;

Understand the concept of risk;

Understand the concept of risk management and risk communication;

Understand the importance of issues management;

Understand the importance of the management of identity, image and reputation of the Organization;

Understand the notion of crisis;

Understand the concept of crisis management and crisis communication;

Analyze models and theories, as well as the dynamics of implementation and operationalization of concepts;

Consider the problems inherent in the monitoring of atmospheric and develop the appropriate strategy to tackle;

Master and operationalize the different routines and management tools of risk and crisis communication and operational-in institutional context;

Capacity for analysis and critical thinking;

Ability of thinking and strategic planning.