The postgraduate degree in Advertising and Marketing aims to develop and deepen knowledge in the areas of Advertising and Marketing, as well as to provide students scientific and technical skills that allow them to deal with new innovative situations, conducive to a performance guided by proactivity and competitiveness. Students deal with practical situations, applied to real cases that allow them to broaden their reflection in order to anticipate the constant market challenges.
Successful completion of the first academic year of the postgraduate course grants students a Postgraduation Diploma in Marketing and Advertising Communication.
Course coordination:
Coordinator: Ana Teresa Machado
NOTE:
The postgraduate degree in Advertising and Marketing operates in person and is taught in Portuguese.