- To identify information needs of a specific project and develop and apply a content research strategy.

- Develop critical awareness of the copyright implications of individual production decisions.

- To identify and be able to communicate using writing and editing techniques applied to informative messages in audiovisual, multimedia and other formats, as well as be able to understand language constraints in new media in general when producing new or adapting existing content.

- To be able to write and edit content for different media.

- Understand type, application and uses of infography.