Journalism and the creative industries are going through a period of major changes associated with a significant transformation in their business model.

In an era of accelerated technological transformation, in which digital entrepreneurship is particularly important, it is intended to develop creative skills and competencies in the business area of journalism, theoretical and applied framework, that allows planning and developing studies, projects for the creation of companies and applied and innovative business plans, enhancing the acquisition of fundamental knowledge for the future success of the students professional path.

At the end of this course, the student, besides being able to develop business projects (journalism and digital platforms), must have acquired knowledge about:

- The historical evolution of the business of journalism and the current development of the creative industries;

- The new business models in journalism and digital platforms.