Know the main genres of photographic, audiovisual and multimedia products that are usually produced within corporate communications offices.

Acquire basic skills to plan business information coverage situations and know how to use cameras, camcorders, microphones, and nonlinear video and audio editing platforms to play corporate multimedia content.

Enable the student to go through the process of producing an audiovisual product in public relations from writing and conception, try the recording and editing process and finish in the stage of its publication on online social networks.