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Media Relations
Submitted by escs on 3 November 2021
Scientific area

ERPCO

Public Relations and Organizational Communication

Hours
3
ECTS
5
Responsible teacher
Teachers who teach
Objectives

Recognize and Understand the role of Public Relations.

To know the specificities of the Portuguese media context.

To present the main tactics and initiatives of communication with the media.

Develop skills for media communication.

Encourage critical discussion of media strategies.

Apply the acquired knowledge to real and concrete contexts Identify evaluation metrics in media communication.