Post-Graduation degree in
Communication and Marketing in the Pharmaceutical Industry
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| ECTS | Hours | Scientific Area | |
|---|---|---|---|
| Marketing in the Pharmaceutical Sector | 5 | 2 | EPM |
| Advertising and Communication in the Pharmaceutical Sector | 5 | 2 | EPM |
| Drug Life Cycle | 5 | 2 | FM |
| Consumer Behavior in Health | 5 | 2 | CH |
| Challenges of the Pharmaceutical Market | 5 | 2 | FM |
| ECTS | Hours | Scientific Area | |
|---|---|---|---|
| Pharmaceutical Distribution and Logistics | 5 | 2 | EPM |
| Relational Communication with Healthcare Professionals | 5 | 2 | PSIC |
| ECTS | Hours | Scientific Area | |
|---|---|---|---|
| Marketing Simulator in the Pharmaceutical Sector | 5 | 2 | EPM |
| Digital Marketing in Health | 5 | 2 | EPM |
| Media Strategy | 5 | 2 | EPM |
| Ethics and Regulation in the Health Sector | 5 | 2 | FM |
| Trading and Sales | 5 | 2 | EPM |
| ECTS | Hours | Scientific Area | |
|---|---|---|---|
| Crisis Management in Pharmaceutical Communication | 5 | 2 | ERPCO |
| Brands Management and Activation | 5 | 2 | EPM |
Coordination
Technical-Scientific Committee
Ana Costa Veiga (ESTeSL)
André Coelho (ESTeSL)
Nelson Ferreira Pires (General Manager da Jaba Recordati)