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Undergraduate degree in

Public Relations and Corporate Communication

1<sup>ST</sup> SEMESTER
1<sup>ST</sup> SEMESTER
ECTS Hours Scientific Area
Communication Theories 5 3 CC
Statistics 5 3 E
Public Relations Theories and Techniques 5 3 ERPCO
Writing in Strategic Communication 4 3 CH
Interpersonal Communication Laboratory 6 3 CH
Business Management 5 3 CS
2<sup>ND</sup> SEMESTER
2<sup>ND</sup> SEMESTER
ECTS Hours Scientific Area
Communication and Language 5 3 CC
Social Analysis 5 3 CS
Public Relations Laboratory 6 3 ERPCO
Organizational Theories 5 3 CS
Multivariate Statistics 5 3 E
Graphic Communication 4 3 EAM
3<sup>RD</sup> SEMESTER
3<sup>RD</sup> SEMESTER
ECTS Hours Scientific Area
Sociology of Communication 5 3 CC
Communication Law 5 3 CS
Strategic Communication Laboratory 5 3 ERPCO
Organizational Reputation 5 3 ERPCO
History of Social and Political Ideas 5 3 CS
Multimedia Editing Laboratory 4 3 EAM
4<sup>TH</sup> SEMESTER
4<sup>TH</sup> SEMESTER
ECTS Hours Scientific Area
Economic Analysis 5 3 CS
Visual Languages 5 3 CC
Communication in Digital Environments Laboratory 6 3 ERPCO
Strategic Communication in Different Sectors of Activity 5 3 ERPCO
Research and Evaluation in Public Relations 5 3 ERPCO
Design and Web Development 4 3 EAM
5<sup>TH</sup> SEMESTER
5<sup>TH</sup> SEMESTER
ECTS Hours Scientific Area
Corporate Communication Laboratory 6 3 ERPCO
New Trends in Strategic Communication 5 3 ERPCO
Communication in the Public Interest 4 3 ERPCO
Marketing and Market Studies 5 3 EPM
  • Optional Subjects 1 and 2
ECTS Hours Scientific Area
Employee Communication 5 3 ERPCO
Consumer Behaviour 5 3 CH
Advertising Communication 5 3 EPM
Events Design and Management 5 3 ERPCO
Gaming Strategies in Public Relations 5 3 ERPCO
Digital Projects and Communication 5 3 ERPCO
Storytelling and Models of Narrative 5 3 CC
6<sup>TH</sup> SEMESTER
6<sup>TH</sup> SEMESTER
ECTS Hours Scientific Area
Communication Consulting Laboratory 6 3 ERPCO
Public Relations: Context and Problems 4 3 ERPCO
  • Optional Subjects 3, 4, 5 and 6
ECTS Hours Scientific Area
Art and Communication 5 3 CC
B2B Communication 5 3 ERPCO
Corporate Communication and Artificial Intelligence 5 3 ERPCO
Risk and Crisis Communication 5 3 ERPCO
Intercultural Communication 5 3 CS
Communication in the Public Sector 5 3 ERPCO
Communication, Purpose and Governance 5 3 ERPCO
Case Studies: Corporate Communications Project 5 3 ERPCO
Media Relations 5 3 ERPCO
Public Relations in Politics 5 3 ERPCO
Risk Communication, Community Engagement and Infodemic Management 5 3 ERPCO